I know I really late to the party here, but I'd like to weigh in. For me, it's really just that I think soft is sexy and that the clothing industry has worked very hard to convince us otherwise. Media latched onto it as well, but really its about the clothing industry. If they can use less cloth, but convince you it's high end and charge you more for their clothes, they make a bigger profit. But before the 20th century, chubby was a far more desirable look for women. It looks better and feels better. Also, for me it's not about me being in control, but HER being in control of her body and being comfortable with it. That is so sexy!