Marketing

[richenrichardson]

Here is a forum to start listing out marketing tips from those of us with any expertise. That expertise could come from related work or from simply watching the fetish for several years, but I would like to make a resource available for girls who are just starting out so they can see what has and hasn’t worked. I don’t want this to be a go-to guide for those who are only here to make quick money, but I want to see those with a passion for this community be able to best market themselves in order to best be supported. I welcome input from other users, and I will take the time over the next few days to comment on what I have personally seen over the years. 

[richenrichardson]

To begin, I started out in this fetish in what I have considered to be the “YouTube Age”. Curvage existed, as did several other forums. They were not terribly user-friendly at the time, and there were very few actual models. YouTube actually had real stuffers and feedees on it, and it was not yet inundated with bot-generated stolen content accounts. Back then, very few women were making money off of the profession. 
 

fast forward 10 years; the market is full of passionate, driven women who want to market their passions in the best way possible. This is a thriving community and real money is being transferred on a daily basis. 
 

[richenrichardson]

Traits common anongst the most successful I’ve seen:

1. Great customer relations. The ability to take the time to reply to your customer base is key. This can be a HUGE time suck, as you will likely have thousands of fans who may or may not be paying for content. You will also run into MANY weirdos who only wish to ruin your life if they do not get their way. There are so many obstacles and hurdles to beat when it comes to replying to potential customers. Curvage forums offer and ideal method for outreach and reply. Direct messages will feel like a burden, but this is how you can build a close relationship with some of your strongest supporters. Learn about them and their skill sets, and leverage them in times of need. 
 

2. Free content. This will always feel counterintuitive. Take the time to look at the profiles of the most successful models. You will see that they have loads of free content. Don’t think of it as giving away content. Think of it as getting free advertising. You are teasing the customer with what they could have more of if they are willing to pay. There will be many who are okay with just the free content, but for every 10 freeloaders, you will likely have someone in that crowd who becomes inspired to buy something. People new to the market and fetish need to see what they are paying for. Free content is how you show them. 

[richenrichardson]

3. Regular paid content. Many women start with sporadic, fast-paced releases of content. This is seen by many as an intent to get money quickly before getting out. This also happens to often be the case. Start a regular schedule of content releases. If your fan base knows that you have something new coming their way every month, they won’t forget about you. Your content generally needs to be varied while maintaining some constants, but the variation in passion within this fetish results in almost all paid content having some audience. Variety is smart, but it’s not a necessity. 

[vautrin]

@richenrichardson - good thread and suggestions. I'm not a model but have done kinda ok from marketing as a career.

I'd add a few things:

Being active in the community - This is underrated. It's essentially free advertising and exposure to people who are going to buy your content. 

Pricing - Everyone needs to make a living, but content has to be priced properly. I don't know the pricing dynamics but I think a lower priced clip has potential to sell more units and generate overall more revenue than a high priced clip.

Stick to your niche - Some models try too many different niches with clips. Build a fan base that likes your content, rinse & repeat instead of going too experimental.

[richenrichardson]

15 hours ago, vautrin said:

@richenrichardson - good thread and suggestions. I'm not a model but have done kinda ok from marketing as a career.

I'd add a few things:

Being active in the community - This is underrated. It's essentially free advertising and exposure to people who are going to buy your content. 

Pricing - Everyone needs to make a living, but content has to be priced properly. I don't know the pricing dynamics but I think a lower priced clip has potential to sell more units and generate overall more revenue than a high priced clip.

Stick to your niche - Some models try too many different niches with clips. Build a fan base that likes your content, rinse & repeat instead of going too experimental.

The niche part is such a good point. I have seen so many models go beyond custom content. Commission-based, custom content seems to be a great “side gig” to listed, purchasable content, but the inclination to go beyond what you actually love can certainly exist. Pressure will be there from your fans for you to do things that you are either not comfortable with or not personally interested in. If this becomes prevalent in your listed content, the passion will be missing (unless you are great at acting). New users may see your older content as lackluster if you have intermixed content which you did not enjoy making. 

[richenrichardson]

Something else to do on occasion: “Google” yourself. Use multiple search engines, and consider using a VPN to change the region you’re searching from, but you should do this for a couple of reasons. 
a) Find stolen content. If you are successful in this endeavor, people will steal your content. This comes in many forms. The easiest to shut down are the fake profiles which use your content to build a social media following. The hardest to shut down is when your content appears on non-social media platforms. There are many guides online for how to have your stolen content taken down on various platforms. The content can work in your favor as free advertising, but your own free content should serve this purpose well enough. 
 

b) Find honest reviews. This community is largely extremely supportive; sometimes to a fault. Discussion forums on platforms where people do not know you have a profile are an excellent place to get honest feedback for your performance. HOWEVER! Just as Rule 34 suggests that there is an audience in favor of anything, the opposite of this is also true. There will be people who hate your content, and they will often voice their opinion loudly. Take any genuine feedback from this you can, but largely discard it with the understanding that your core audience will not share the beliefs of the people who hate your content, methods, or style. 

[AGirlWhoLikesToEat CLIPS]

Good forum! I will be keeping an eye on this one. As a new model I could always use this type of advice